Connected TV Advertising You Can Tie to Real Sales

Ask a CTV advertising platform what your campaign did and the answer is usually a list of media metrics:

1. Impressions delivered across the flight
2. Reach and ad frequency against your audience segments
3. Video completion rates, often quoted above 95%
4. Ad spend, and nothing about what the ad spend produced

Those four numbers describe the CTV ad. They say nothing about the sale. A 97% video completion rate does not tell a plumbing company whether the phone rang. It does not tell a dealership whether anyone bought a truck. Connected TV advertising should answer both questions.

Most ad reporting stops at the impression. The impression is not where the money is.

We Show You Outcomes, Not Vanity Metrics

Matchback attribution links ad exposure to website visits, leads, sales, revenue, and ROAS. RevTV takes the households that saw your connected TV ads, compares them against the CRM records in your own system, and reports where the two overlap.

That overlap becomes matched revenue: money you can point at. Matchback is deterministic, so it reads actual records rather than modeled incrementality. Not a panel, not a lift study. Real orders, matched to real exposure, sitting beside the media costs that came first. Business outcomes, in other words, rather than campaign performance in the abstract.

Connected to Your CRM, POS, and Booking System

Your CRM revenue data already exists. It sits in a CRM, a POS, a scheduling tool, or a case management system, and it almost never talks to your advertising budgets.

RevTV connects those CRM and POS systems directly. A home services company links ServiceTitan. A restaurant group links Toast. A law firm links Clio. Where no native integration exists, RevTV accepts a secure file transfer instead, so the data still reaches the same attribution report.

Build Your First Campaign on Streaming TV

Launch your first streaming TV campaign with RevTV and put your budget to work. Reach the right audiences, measure every response, and connect ad exposure to real revenue.

Connected TV advertising identifies household-level exposure, but RevTV takes the measurement further. We match those exposures against CRM, POS, and other customer records to connect streaming TV ads with leads, sales, revenue, and ROAS.

Match Ad Exposure to Booked Jobs, Orders, and Signed Cases

Every industry counts revenue differently, so the matchback report uses your words rather than media words.

• Booked jobs and completed tickets for home service companies running HVAC, plumbing, roofing, or electrical
• Signed cases and qualified leads for law firms, because a phone call is not a case
• Sold units and matched gross for dealerships, pulled from the DMS
• Orders, store visits, and foot traffic for retail and restaurants, including in-store visits driven by a CTV campaign

A call log tells you the phone rang, nothing more. Matchback attribution tells you which of those calls became money, and what the cost per action was to get there.

Integrations With ServiceTitan, Toast, Clio, and Your POS

ServiceTitan records the booked job. Toast records the check. Clio records the signed case. A DMS records the sold unit. Each system already holds the outcome your CTV ads are supposed to produce, so RevTV reads from it directly instead of asking for a spreadsheet export.

ZIP-to-ZIP Attribution Shows Which Markets Convert

ZIP-to-ZIP attribution connects CTV exposure and customer outcomes at the ZIP code level. RevTV can show where ads reached households, where customers converted, and where revenue followed, helping you shift budget toward the ZIP codes producing the strongest results.

Revenue, ROAS, and New vs. Returning Customers

See ad spend, matched revenue, ROAS, ROI, cost per lead, and average order value by campaign, creative, channel, audience, and market. Separate new from returning customers to understand whether campaigns are driving acquisition, retention, or both.

Bridge the gap between TV ad impressions and actual sales with smart attribution

Four channels, one CTV campaign, one report. RevTV buys across all of them with the same geography, the same audience targeting, and the same attribution running underneath:

• Streaming TV, the connected TV ads that run inside premium content on smart TVs
• Streaming audio, reaching the same households when the TV is off
• Online video, extending the campaign to phones, tablets, and laptops
• Display, keeping the brand visible between all of it

This is multi-channel programmatic advertising across CTV campaigns, without four dashboards to reconcile. Spend and matched revenue arrive in a single view, so you can see which channel carried the CTV campaign and which streaming media campaigns to repeat.

Connected TV Ads Inside Premium Full-Episode Streaming

Your connected TV ads run inside episodes, movies, live sports, and news on ad-supported streaming services. CTV formats include pre-roll, mid-roll, and post-roll video, plus companion placements. RevTV delivers full-length, non-skippable spots within premium, brand-safe content, putting your commercial on the biggest screen in the home without relying on muted autoplay or made-for-ads inventory that compromises quality at home today.

Streaming Audio, Online Video, and Display Ads

Streaming audio advertising reaches audiences during commutes, workouts, and daily activities. Online video extends your creative to phones, tablets, and laptops, while display keeps your brand visible between sessions. Cross-device retargeting can reconnect with households after a CTV exposure. Every channel reports through the same model, keeping audience behavior and the journey connected through conversion, from first impression to purchase.

Smart TVs, Roku, Fire TV, and FAST Channels

Connected TV reaches internet-connected televisions and streaming devices, including smart TVs, Roku, Amazon Fire TV, Apple TV, gaming consoles, and set-top boxes. RevTV campaigns can run across ad-supported streaming apps, AVOD services, and FAST channels, including Hulu, Peacock, Paramount+, Tubi, Pluto TV, and YouTube TV, placing ads alongside premium content viewers actively choose across their favorite streaming services every day.

Launch a CTV Campaign With RevTV

Launch connected TV advertising with RevTV, reach the right households, connect streaming ad exposure to real outcomes, and scale campaigns based on revenue, ROAS, and measurable customer results.

RevTV keeps CTV advertising simple: build your campaign, add your creative, review the cost, and track the revenue it produces. Your audience, media mix, campaign budget, and attribution stay connected from launch through reporting.

Build Your Campaign

Choose where you want to advertise and who you want to reach. Build your campaign around ZIP codes, DMAs, trade areas, store radiuses, audience demographics, interests, behaviors, or your own first-party customer data.

Select the channels that fit your campaign, including connected TV, streaming audio, online video, and display. RevTV applies the same audience targeting and measurement across the campaign, so you are not managing separate targeting strategies for every channel.

Upload Your Videos

Bring your existing TV commercial or create a new connected TV ad. You can provide finished creative, get help producing a commercial, or use RevTV’s AI creative tools to build a streaming TV spot from uploaded photos, a website URL, or a written prompt.

Your creative runs across premium streaming inventory, including CTV, online video, and other selected channels in the campaign. The creative can change without rebuilding your audience targeting or attribution setup.

Review Pricing and Launch

See the estimated impressions, projected household reach, CPM, frequency, and total campaign cost before you launch. RevTV shows the media investment upfront, with no monthly platform fee, minimum spend, or annual contract.

Adjust your geography, audience, channel mix, or campaign budget before launch and see how those changes affect the media plan. Once everything looks right, launch the campaign when you are ready.

Track Outcomes

After launch, RevTV connects ad exposure with the outcomes already recorded in your CRM, POS, DMS, booking system, or other business platform. Matchback attribution shows which exposed households went on to generate leads, booked jobs, orders, signed cases, sold units, and revenue.

See spend, matched revenue, ROAS, CPA, ROI, and other performance metrics in the same report. Then use those results to scale the audiences, markets, channels, and creative that produce revenue and reduce spend where they do not.

Streamline your digital advertising from setup to revenue tracking in four simple steps

Performance TV works when someone measures it against a sales number instead of completion rates. Incremental audiences and measurable outcomes are the point, not reach curves. That is the idea behind RevTV: build the CTV campaign, launch it, and prove what it drove.

Start Small, Scale What Works, Pause Anytime

Begin with one market and one channel if you want. One streaming TV campaign is enough to test matchback attribution. Read the report, scale the ZIP codes, DMAs, and creative that produced matched revenue, and trim the ones that did not. No contract to renegotiate, no minimum spend to clear first, and no annual commitment on a channel you are still testing.

Talk to a RevTV Specialist About Connected TV Advertising

Ready to turn streaming views into verified sales? Connect with a RevTV specialist today to link your CRM, POS, or booking system directly to your campaign, eliminate ad spend waste, and see exactly how much revenue your CTV advertising generates.

Transform your television advertising strategy into a proven performance marketing revenue engine today